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Keywords: Destination identity
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Journal Articles
Exploring the essence of Al-Madinah Al-Munawwarah: leveraging the portraits approach to understand the second-holiest city in Islam
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 1178–1199.
Published: 02 September 2025
... essence. To that purpose, projective qualitative techniques can be seen as a potential solution for extracting such intangible meanings. Al-Madinah Al-Munawwarah Destination identity Destination branding Portraits method Urban symbolism Halal tourism This research received no specific...
