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Keywords: Destination image
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Journal Articles
Journal of Islamic Marketing (2026) 17 (4): 1518–1546.
Published: 19 September 2025
...Omer Sarac; Oguz Colak; Emrah Yasarsoy; Akin Akpur; Orhan Batman Purpose This study aims to explore the impact of Islamic sensitivities on destination loyalty among halal-sensitive tourists (HSTs). This study also examined the parallel mediating roles of destination image and travel motivation...
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Journal of Islamic Marketing (2019) 10 (2): 543–564.
Published: 14 January 2019
... stationary eye tracking and brain scanning electroencephalography (EEG) to assess emotional and cognitive responses to destination images and assets. To the researchers’ knowledge, this study is the first applied neuroscience study in tourism research and thus opens a new path of research and enquiry...
Journal Articles
Journal of Islamic Marketing (2018) 9 (1): 36–59.
Published: 05 March 2018
...Noela Michael; Reynold James; Ian Michael Purpose The purpose of this study is to understand the destination image perceptions about Australia – a Western culture country – as held by the rapidly increasing, high spending, culturally dissimilar new segment of travellers, the Emiratis[ 1 ] from...
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