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Journal Articles
Journal Articles
Journal of Islamic Marketing (2019) 10 (2): 426–439.
Published: 04 December 2018
...Ghazala Khan; Faiza Khan Purpose The purpose of this study is to develop and validate a measurement scale for determining the “Halalness” of restaurants and related behaviour among Muslim consumers in the absence of the halal logo. The study responded to scholarly calls for further research...

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