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Keywords: Emotional bonding
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Journal Articles
Expressive relationship between religion and emotional bonding on consumers’ loyalty in the banking sector
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (10): 2421–2438.
Published: 17 May 2024
...Ratna Dewi; Hastuti Mulang; Junaidi Junaidi Purpose This study aims to examine the role of religion on Indonesia’ Muslim consumers’ emotional bonding and loyalty. Design/methodology/approach The sample consists of 505 and structural equation modelling was used to confirm research hypotheses...
Journal Articles
Consumers’ awareness and loyalty in Indonesia banking sector: does emotional bonding effect matters?
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2668–2686.
Published: 29 December 2022
...Kasnaeny Karim; Gunawan Bata Ilyas; Zainal Abidin Umar; Muhammad Jibril Tajibu; Junaidi Junaidi Purpose This study aims to examine the relationship between emotional bonding (e.g. brand love, brand commitment and brand trust) and consumers’ awareness and consumers loyalty to conventional...
