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Keywords: Entrepreneurial marketing
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Journal Articles
The effect of entrepreneurial marketing on halal food SMEs performance
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (3): 598–620.
Published: 13 August 2018
...Morteza Hendijani Fard; Nader Seyyed Amiri Purpose Small and medium enterprises (SMEs) need to use specific marketing strategies and approaches due to their limited resources and capabilities. Entrepreneurial marketing (EM) is an alternative marketing management approach under the special...
