...Muhammad Shoaib Tasleem Purpose This study aims to investigate the role of materialism in shaping ethical consumption behavior ( ECB ) within a Muslim-majority context. While materialism has traditionally been viewed as incompatible with Islamic and ethical values, this paper explores its...

... of ethical consumption. The metaverse, an ever-evolving, three-dimensional virtual environment, presents new prospects for fostering deep consumer engagement and personalized brand interactions. Design/methodology/approach The research method used is a mixed-method approach, revealing the qualitative...

...Mohd Adil Purpose The purpose of this study is to examine the influence of religiosity on ethical consumption of consumers. It also aims to measure the mediating effect of materialism and guilt. Design/methodology/approach The study collected data from 360 Indian consumers through an online...

...Khurram Sharif Purpose The purpose of this research paper was the study of an affluent Islamic market, going through a rapid economic and social transformation, from an ethical consumption perspective. More specifically, impact of environmentalism, consumption ethics, fair trade attitude...