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Keywords: Ethnicity
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Journal Articles
Islamic banking selection criteria: a multi-ethnic perspective
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (5): 1063–1078.
Published: 14 May 2020
...Noradilah Abdul Hadi; Mohd Rizal Muwazir Purpose The purpose of this paper is to examine selection factors among multi-ethnic customers in Malaysian Islamic banking industry. The information is important to reinforce the argument that ethnicity could become significant factor in determining...
