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Keywords: Experiences
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (2): 497–506.
Published: 29 May 2019
... was conducted to synchronise the use of terminology from Muhammad’s premodern travels and contemporary types of tourism. Findings It is clear that the experiences being narrated in contemporary tourism were also experienced during Muhammad’s time, using different terminology but with similar connotations...
