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Keywords: Extrinsic cues
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Journal Articles
Suraiya Ishak, Abd Hair Awang, Mohd Yusof Hussain, Zaimah Ramli, Sarmila Md Sum, Suhana Saad, Azima Abd Manaf
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (3): 288–302.
Published: 12 September 2016
... are considered to be important extrinsic cues that deliver messages regarding the halal of certain food products. The association of the four variables with halal perception is also found to be significant. Originality/value The originality of this study lies in its attempt to explore...
