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Keywords: Extrinsic religiosity
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Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (2): 287–308.
Published: 11 September 2020
... as the main dependent variable of the study. Attitude, social norms and PBC are three antecedents of buying intention based on the TPB model. Halal literacy, intrinsic religiosity and extrinsic religiosity are the independent variables, which affect the buying intention, as well as the three antecedents...

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