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Keywords: Failure mode and effect analysis
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Journal Articles
Journal of Islamic Marketing (2025) 16 (1): 290–305.
Published: 08 August 2024
... on the criteria of severity score, likelihood of occurrence and detection ability of employees. The dominant factors were grouped into the number of new customers and transaction value categories. The failure mode and effect analysis (FMEA) method was used to identify the highest risk dominant factors...

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