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Keywords: Fashion clothing
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Journal Articles
Towards a better understanding of fashion clothing purchase involvement
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (3): 544–559.
Published: 11 September 2018
...Mahfuzur Rahman; Mohamed Albaity; Che Ruhana Isa; Nurul Azma Purpose This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement...
