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Keywords: Fashion consciousness
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Journal Articles
Investigating the role of brand love on brand advocacy in the local eco hijab fashion industry
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (3): 713–735.
Published: 14 November 2024
...Iin Mayasari; Handrix Chris Haryanto; Handi Risza; Gancar Premananto Purpose The study analyzes brand love in local eco-hijab fashion (LEHF) by discussing the value of collectivism, fashion consciousness, environmental value, religiosity and brand advocacy. LEHF becomes the trend pursued...
Journal Articles
The anatomy of non-Muslim consumers’ halal fashion buying behaviour: a quantitative approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (8): 1763–1785.
Published: 05 April 2021
... Strategy Fashion consciousness Cultural adaptation Fashion uniqueness Halal fashion Arun Kumar Tarofder can be contacted at: aruntarofder@gmail.com 21 05 2020 09 09 2020 10 02 2021 14 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed...
Journal Articles
Factors influencing fashion consciousness in hijab fashion consumption among hijabistas
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (4): 476–494.
Published: 14 November 2016
...Siti Hasnah Hassan; Harmimi Harun Purpose The purpose of this paper is to develop a method to understand the predictors of hijab fashion consciousness and consumption. Muslim women in developing countries have evolved from living a traditional to a modern lifestyle, as more women become more...
