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Keywords: Fashion knowledge
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Journal Articles
Factors influencing fashion consciousness in hijab fashion consumption among hijabistas
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (4): 476–494.
Published: 14 November 2016
... using SmartPLS. Findings Results show that dressing style, fashion motivation, fashion uniqueness and sources of fashion knowledge positively influence fashion consciousness and indirectly influence hijab fashion consumption. Practical implications Results of this paper will provide insights...
