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Keywords: Female Muslim consumers
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Journal Articles
Female Muslim identity and modest clothing consumption in the UK
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (9): 2306–2322.
Published: 16 August 2022
... understood or served. This study aims to present new insights into the fashion consumption opinions, attitudes and behaviours of female Muslim consumers through the lens of consumer culture focusing on Muslim identity. Design/methodology/approach An inductive qualitative method was adopted comprising 23...
