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Keywords: Female Muslim shopper
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Journal Articles
Harnessing the power of app attributes on online fashion impulse purchasing among female Muslim shoppers
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (6): 1995–2020.
Published: 03 October 2025
..., collaboration design) are significant predictors of online fashion impulse purchases that affect post-purchase regret among female Muslim shoppers. In contrast, perceived usefulness (performance attribute) and information design (technical attribute) do not predict online impulse purchases. Research...
