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Keywords: Frequency of social media use
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (7): 2445–2468.
Published: 26 November 2025
.../methodology/approach A survey of 442 Muslim Gen Z respondents was conducted using an online questionnaire. This paper analyzed the data using partial least squares structural equation modeling (PLS-SEM). Findings Information quality of social media and frequency of social media use directly affect...
