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Keywords: Generic motivation
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Journal Articles
Sharia motivation in Muslim tourism definition, is it matter?
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (3): 709–723.
Published: 04 June 2019
...). Nevertheless, previous research studies have never compared the special needs of Muslims who travel due to more dominant driven by the motivation of Sharia with Muslim travelers who are more dominant driven by generic motivation. This study is expected to provide information about the comparative needs...
