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Keywords: Green brand trust
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (1): 250–272.
Published: 26 August 2021
... of this study is to analyze the simultaneous impacts of green brand image, green brand trust and green brand attitude on green brand love. The second contribution of the present study is considering green brand love among Iranian consumers as a developing country. In developing countries, the rapid economic...
