... regions, over the period from 2000 to 2024. A generalized method of moments system model is used to capture the dynamic effects of Fintech adoption in green marketing on bank performance (return on assets, return on equity, ESG score, efficiency). A mediation model is also used to assess the role...

... implications This study provides directions for green marketers to develop meaningful communication tools to make customers more knowledgeable about eco-labelled products and tries to promote some of the positive associations that consumers have through green viral communication behaviours. Originality...

... increase the willingness to purchase plant disposable containers. Green marketing Islamic marketing Islamic values Disposable containers Global warming, increased environmental pollution, drying lakes and rivers, incidence of devastating floods, extinction of plant and animal species...

...Tamer A. Awad Purpose The purpose of this paper is to study the green marketing consumer in the Kingdom of Bahrain through using the ecologically conscious consumer behavior (ECCB) model and profiling green consumers in the kingdom. Design/methodology/approach Using questionnaire survey...