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Keywords: Green trust
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 1159–1177.
Published: 21 January 2026
... hospitality industry in the distinct sociocultural context of Pakistan. The study also aims to examine the influence of green trust as a moderator in the nexus of pro-environmental attitudes and green intentions. Design/methodology/approach Smart PLS 4.0.9.3 was used to analyze the data from 179...
