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Keywords: Grounded theory approach
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Journal Articles
Effects of the mediating variable of customer experience on reducing customer confusion in corporate banking: a mixed research approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2117–2147.
Published: 20 August 2025
.... In the quantitative part, using the questionnaire and distributing it among 300 valuable customers, the required data was collected. In the qualitative part, the researcher has used the grounded theory approach of triple coding and in the quantitative part he has used the AMOS software to analyze the data...
Journal Articles
Exploring customer loyalty in Islamic banking: a model for the Iraqi market
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2543–2568.
Published: 28 February 2025
... to a deeper understanding of customer relationships in Islamic banking. Design/methodology/approach The research is conducted using a grounded theory approach, allowing for an exploration of the objective through in-depth qualitative analysis. In-depth interviews are conducted with various stakeholders...
