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Keywords: Grounded theory approach
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2025) 16 (9): 2543–2568.
Published: 28 February 2025
... to a deeper understanding of customer relationships in Islamic banking. Design/methodology/approach The research is conducted using a grounded theory approach, allowing for an exploration of the objective through in-depth qualitative analysis. In-depth interviews are conducted with various stakeholders...

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