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Keywords: Halal Certification through Assessment and Accreditation (HCAA)
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (2): 384–404.
Published: 04 June 2019
...Abid Haleem; Mohd Imran Khan; Shahbaz Khan Purpose Need for effective adoption of halal certification through assessment and accreditation (HCAA) is imperative for the higher level of customer satisfaction. To achieve this, all stakeholders need to be involved in developing the policy. Thus...
