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Keywords: Halal authenticity
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Journal Articles
Measuring corporate halal reputation: A corporate halal reputation index and research propositions
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (3): 591–601.
Published: 18 July 2019
.../methodology/approach This paper builds further on previous work published in the Journal of Islamic Marketing on Islamic Branding. Research propositions are constructed on the drivers and moderating variables of corporate halal reputation. Findings Halal authenticity, trustworthiness of halal...
