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Keywords: Halal certificate
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Journal Articles
Journal of Islamic Marketing (2024) 15 (5): 1203–1231.
Published: 14 March 2024
... This research has contributed to the marketing literature by examining consumers’ implicit consumption reasons for white meat in the context of religion and culture. Practical implications Marketing strategies should focus on building trust in halal certification, particularly in the UK. Brands should...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2021) 12 (2): 451–466.
Published: 16 March 2020
...Aishath Muneeza; Zakariya Mustapha Purpose This paper aims to examine existing Halal certification regime in Maldives and address impediments therein that challenge and inhibit the growth of the country’s Halal industry in relation to fisheries products. Design/methodology/approach...

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