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Keywords: Halal cosmetics’ purchase intention
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Journal Articles
The roles of word of mouth, religiosity and behavioral control toward halal cosmetics’ purchase intention: attitude as mediation
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (10): 2633–2651.
Published: 16 May 2024
...Yulist Rima Fiandari; Baroya Mila Shanty; Maylia Dwi Nanda Purpose This study aims at discovering the antecedent of halal cosmetics’ purchase intention by conducting development on planned behavioral theory through adding the constructs of word of mouth and religiosity. Attitude plays the role...
