... method, the mental structures of Iranian consumers regarding the concept of frugality in halal food products were examined. Findings The results showed that consumers perceive frugality beyond low prices, considering it as a set of features such as quality, health and sustainability. Various...

...Yong Hion Lim; Suddin Lada; Rahat Ullah; Azaze-Azizi Abdul Adis Purpose This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect. Design/methodology/approach A structured close-ended questionnaire...

...Abdalla Mohamed Bashir Purpose The purpose of this paper is to identify and investigate the awareness level of non-Muslim consumers to purchasing halal food products. Research on the non-Muslim consumers’ awareness towards purchasing halal food products is poorly understood so far in South Africa...