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Keywords: Halal marketing mix
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Journal Articles
Halal certification of marketing mix focusing on cosmetics
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1371–1409.
Published: 26 November 2024
... Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Halal cosmetics Halal supply chain Halal certification Halal marketing mix Islamic marketing The halal industry navigates the Islamic economy (Zaki et al., 2023), fueled by the Muslim...
