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Keywords: Halal orientation strategy
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Journal Articles
Effects of competitive intelligence and halal integrity on Halalan Tayyiban implementation strategy in Indonesian MSMEs: the mediating role of halal orientation strategy
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (2): 753–771.
Published: 02 December 2024
... of their halal practices remains a concern. This study aims to investigate the interplay among competitive intelligence (CI), halal integrity (HI), halal orientation strategy (HOS) and Halalan Tayyiban implementation strategy (HTIS) within Indonesian MSMEs. Design/methodology/approach A total of 250...
Journal Articles
The influence of halal orientation strategy on financial performance of halal food firms: Halal culture as a moderator
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (1): 31–49.
Published: 04 June 2019
...Suhaiza Zailani; Mohammad Iranmanesh; Shima Jafarzadeh; Behzad Foroughi Purpose Although the halal orientation strategy (HOS) plays a key role in protecting the halal status of any product, research on the impacts of HOS on the financial performance of halal firms is lacking in the literature...
