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Keywords: Halal purchasing decisions
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Journal Articles
Halal purchasing decisions and consumer behavior: a multi method review
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2703–2732.
Published: 28 February 2025
...Muhammad Bilal Zafar; Mohd Fauzi Abu-Hussin Purpose The purpose of this study is to provide a comprehensive exploration of academic research on halal purchasing decisions and consumer behavior by integrating bibliometric and systematic review methodologies. Design/methodology/approach...
