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Keywords: Halal standards
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Journal Articles
Developing theoretical lenses for upstream halal businesses
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 192–220.
Published: 30 May 2023
... Resource-based view Institutional theory Halal business Halal certification Halal standards Islamic marketing mix Halal is Arabic for “what Allah permits” (Islam, 2022a) and its definition extends to allowed and legal products (Bonne et al., 2007 ; Wilson and Liu, 2010...
