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Keywords: Halal tourism governance
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Journal Articles
Tourist satisfaction toward halal tourism: the role of tourism governance and branding
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2229–2244.
Published: 20 June 2024
...Rudy Haryanto; Mohammad Muhlis Anwar; Harisah Harisah; Fadllan Fadllan Purpose This study aims to examine the impact of halal tourism governance on halal tourist satisfaction by using halal tourism branding as a mediating role to increase tourist satisfaction. Design/methodology/approach Data...
