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Keywords: Halal-friendly hotel
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Journal Articles
Online disclosure practices of halal-friendly hotels
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (1): 119–132.
Published: 23 May 2019
...Ikram Nur Muharam; Mehmet Asutay Purpose This research analyses the online disclosure practices of halal-friendly hotels, denoting their service provision within “halal” expectancies. This study aims to discover the halal attributes commonly used in the online marketing practices of halal-friendly...
