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Keywords: Halal-labeled food shopping behavior
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Journal Articles
Halal-labeled food shopping behavior: the role of spirituality, image, trust, and satisfaction
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1603–1618.
Published: 20 June 2020
...Muhammad Muflih; Juliana Juliana Purpose This paper aims to estimate the influence of spirituality on halal-labeled food shopping behavior both directly and through the mediating roles of image, trust and satisfaction. Design/methodology/approach Using quantitative methods, this research...
