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Keywords: Identity
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Journal Articles
Doha Saleh Almutawaa, Peter Nuttall, Elizabeth Mamali, Fajer Saleh Al-Mutawa, Doha Husain Makki AlJuma
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 172–191.
Published: 01 May 2023
...Doha Saleh Almutawaa; Peter Nuttall; Elizabeth Mamali; Fajer Saleh Al-Mutawa; Doha Husain Makki AlJuma Purpose The purpose of this study is to develop understanding of the extended self-theory by focusing on the influence of other people in identity constructions as experienced in collectivist...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (2): 320–343.
Published: 17 May 2019
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Islamic Marketing Identity Brand Religious commitment Self-expression In today’s political landscape, Iran is becoming a potential business hub in the Middle East. America’s...
