... presence. What do they lack? Is it about competition, visibility, culture or strategy? Arab-origin brands Global branding Internal factors External factors Culture Strategy Similarly, the rise of the BRICOland brands is also threatening the strong, stable grounds of capable...

... of internal factors on the IHL through competitive pressure (COP) as a moderating variable. Design/methodology/approach This study used primary data that were collected through offline questionnaires. The questionnaires were intended to identify the internal and external conditions of a company...