... are that the persuasion power of advertising has a direct impact on voter involvement, trust and attitude towards voting. Specifically, involvement significantly influences a voter’s attitude. The hypothesis on the impact of trust on attitude, and the hypothesis related to the mediating role of trust and involvement were...

... cross‐sectional design employing a combination of computer assisted and self‐completion survey. Findings The research reports that food and personal hygiene products, generally viewed as low‐involvement products in the non‐Muslim cultures, are actually high involvement products to religious Muslims...