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Keywords: Islam-related tourism
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Journal Articles
Memorable experience and destination loyalty in Islam-related tourism
Available to PurchaseBurhanudin Burhanudin, Shabrina Ariani, Agus Suroso, Suliyanto Suliyanto, Kartawan Kartawan, Qori Al Banin
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (6): 1527–1543.
Published: 25 April 2025
..., and spiritual belief. Design/methodology/approach A total of 308 visitors to an Islam-related tourism destination participated in the study. Structural equation modeling was used to analyze the data. Findings This study found that a memorable tourism experience improves both hedonic and eudaimonic well...
