... and their influence on tourist satisfaction. Design/methodology/approach The quantitative research approach with exploratory by applying structural equation model techniques, which method of collection data by surveys. Purposive sampling was used to 400 Muslim millennials tourist who visit Islamic destination...

... are difficult to evaluate prior to their consumption. The purpose of this paper is to survey the effect of WOM on tourists' decision for travelling to an Islamic destination. Design/methodology/approach Data were collected through a field research among 224 inbound tourists who have visited Isfahan...