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Keywords: Islamic digital banking
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Journal Articles
AI-enabled brand experience and Shariah compliance in Islamic digital banking
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–20.
Published: 01 January 2026
...Dwi Suhartanto; Setiawan Setiawan; Feni Malinda Safitri Purpose This study aims to investigate how artificial intelligence ( AI )-enabled service features and perceived Shariah compliance jointly shape brand experience, satisfaction and customer loyalty in Islamic digital banking. It explores...
