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Keywords: Islamic hotel branding
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Journal Articles
Online disclosure practices of halal-friendly hotels
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (1): 119–132.
Published: 23 May 2019
... to two reasons: Halal hotel Halal-friendly hotel Islamic hotel branding Halal-friendly is a new normal in the tourism industry. Referring to the Global Muslim Travel Index 2018 (Mastercard and Crescentrating, 2018), this segment continues to maintain its rapid growth rate. The number...
