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Keywords: Kingdom of Bahrain
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (1): 55–73.
Published: 29 March 2011
...Tamer A. Awad Purpose The purpose of this paper is to study the green marketing consumer in the Kingdom of Bahrain through using the ecologically conscious consumer behavior (ECCB) model and profiling green consumers in the kingdom. Design/methodology/approach Using questionnaire survey...
