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Keywords: Luxury value
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Journal Articles
The impact of culture on luxury consumption behaviour among Iranian consumers
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (3): 309–328.
Published: 20 September 2011
... is to review cultural factors with a focus on religious factors that influence the Iranian consumers' behavior during evaluation of luxury value dimensions. Design/methodology/approach Hofstede's model of national culture and research papers pertaining to religious influence on consumer behavior...
