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Keywords: Malaysian
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Journal Articles
Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (1): 148–163.
Published: 09 March 2015
...’ attitudes towards Halal cosmetics and attitudes towards Halal food products, as well as consumers’ intentions to choose Halal cosmetics and intentions to choose Halal food products among Malaysian consumers. Moreover, the results indicate that Malaysian consumers have more positive attitudes and intentions...
