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Keywords: Mechanical experience
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Journal Articles
Customer experience management in medical tourism (case study: Iranian hospital’s medical tourists)
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (1): 198–226.
Published: 12 March 2021
.... Hospital Medical tourism Customer experience management Human experience Mechanical experience Task experience Thus, this research particularly contributes to identifying the key positive and negative perceptions or drivers affecting the prospective customers’ behavioral intentions...
