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Keywords: Memorable halal food experience
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Journal Articles
Journal of Islamic Marketing (2023) 14 (4): 913–936.
Published: 08 February 2022
...Erose Sthapit; Peter Björk; Senthilkumaran Piramanayagam; Dafnis N. Coudounaris Purpose This study aims to examine the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists – novelty seeking, authenticity and sensory appeal...

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