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Keywords: Migration
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Journal Articles
Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1637–1662.
Published: 06 July 2020
... that the three types of customers differ significantly in terms of the effect of the push, pull and mooring factors. The study also showed that the mooring factor, which is internal to the customer, is the most significant factor that inhibits customers from migrating to Islamic banks. The effect was observed...
