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Keywords: Mixed-methods
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Journal Articles
Mixed-methods approach to investigating the diffusion of FinTech services: enriching the applicability of TOE and UTAUT models
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (8): 2036–2068.
Published: 30 May 2024
... study used an exploratory sequential mixed-method design. A purposive sample was used to conduct preliminary semi-structured interviews with ten banking practitioners. These interviews aimed to explore the obstacles that hinder consumers from adopting FinTech services. To provide further empirical...
Journal Articles
Challenges affecting bank consumers’ intention to adopt green banking technology in the UAE: a UTAUT-based mixed-methods approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2466–2501.
Published: 31 October 2022
... of technology (UTAUT), this study aims to comprehensively investigate the challenges affecting the intention of bank consumers in the UAE to adopt GB technology. Design/methodology/approach This study used exploratory sequential mixed-methods research. Preliminary semi-structured interviews were conducted...
