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Keywords: Mobile apps
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2224–2243.
Published: 07 January 2025
...Tamer Baran; Süleyman Barutçu Purpose This paper aims to identify the major attractive design features of Islamic mobile apps that have the greatest impact on consumer satisfaction using the Kano model, an organized approach to specify consumer requirements and expectation through a preference...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (6): 1667–1688.
Published: 16 December 2024
... usage effectively. Originality/value This research adds to the current limited knowledge of halal-based app usage among Brunei Muslim university students abroad. In Malaysia, mobile apps act as a platform to reach the desired Muslim consumers about halal products (Askomi et al., 2018...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3649–3665.
Published: 21 June 2024
...Azade Asadi Damavandi; Louisa Ha Purpose This study aims to examine the relative importance of the impact of central and peripheral route processing of online reviews (ORs) on the acceptance of paid mobile apps among consumers in a fully Islamic market. The authors used the elaboration likelihood...
