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Keywords: Mobile apps
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Journal Articles
Identifying key features of Islamic mobile apps through fuzzy Kano’s model
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2224–2243.
Published: 07 January 2025
...Tamer Baran; Süleyman Barutçu Purpose This paper aims to identify the major attractive design features of Islamic mobile apps that have the greatest impact on consumer satisfaction using the Kano model, an organized approach to specify consumer requirements and expectation through a preference...
Journal Articles
Is social media or word-of-mouth more effective in halal-based mobile application usage?
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (6): 1667–1688.
Published: 16 December 2024
... 2024 13 08 2024 19 11 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Halal-based apps Mobile apps Halal awareness Social media Word-of-mouth In response, there is a call for a one-stop medium where information about halal...
Journal Articles
e–WOM and app stores in Iran: how online reviews influence purchase intention of paid mobile apps
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3649–3665.
Published: 21 June 2024
...Azade Asadi Damavandi; Louisa Ha Purpose This study aims to examine the relative importance of the impact of central and peripheral route processing of online reviews (ORs) on the acceptance of paid mobile apps among consumers in a fully Islamic market. The authors used the elaboration likelihood...
