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Keywords: Mobile phone banking
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Journal Articles
The influence of religion on Islamic mobile phone banking services adoption
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (1): 81–98.
Published: 23 March 2012
...Susan Sun; Tiong Goh; Kim‐Shyan Fam; Yang Xue; Yang Xue Purpose The purpose of this paper is to explore the effects religious affiliation and commitment have on Southeast Asian young adults' intention to adopt Islamic mobile phone banking. Design/methodology/approach An online self...
